THIRUVANANTHAPURAM — The Kerala State Beverages and Civil Supplies Corporation (Supplyco) has script historic sales during the 2026 Onam festive season, clocking an all-time record turnover of ₹422.17 crore. The record-breaking figures account for the 35-day period spanning from July 22 to August 25, 2026.
The impressive revenue breakdown highlights strong consumer demand across both subsidised and non-subsidised retail verticals:
Subsidised Goods: ₹153.49 crore
Non-Subsidised Goods: ₹268.89 crore
This marks a significant leap compared to the 2025 Onam season, which recorded a 35-day total turnover of ₹385.42 crore (₹180.03 crore from subsidised products and ₹205.11 crore from non-subsidised items).
Strategic Pricing Drives Massive Footfall
The revenue surge was achieved without placing a financial burden on consumers. Supplyco maintained steady prices on 13 essential subsidised items and offered reduced subsidised rates on staples including green gram (cherupayar), black gram (uzhunnu), chickpeas (kadala), cowpea (vanpayar), and toor dal (thuvarapparipp). Additionally, Sabari subsidised coconut oil saw a price drop of ₹20 per liter (a item that alone brought in ₹100 crore during last year’s festive period).
Public turnout surged across the state’s special festive outlets, drawing over 40 lakh shoppers:
3 Mega Trade Fairs
11 District Fairs
126 Assembly Constituency Fairs
The public’s overwhelming reliance on state-run outlets over private retail chains highlights growing trust in market stabilization initiatives during high-demand festive seasons.
