Bollywood superstar Salman Khan has found himself in fresh legal trouble after a consumer court in Kota, Rajasthan, issued a notice regarding his endorsement of an elaichi product linked to a paan masala brand. The complaint, filed by an advocate, alleges that the advertisement is both misleading and promotes the consumption of a harmful product among youth.
The notice was issued to the actor and the manufacturing company following a petition filed by Inder Mohan Singh Honey, a BJP leader and Rajasthan High Court advocate. The petitioner argued that the advertisement is detrimental, especially considering Salman Khan’s status as a “role model” for millions.
Key Allegations in the Complaint
The complaint outlines two primary concerns:
- Misleading Claims: The advertisement promotes the elaichi product as “saffron-infused” while being priced at just ₹5. The petitioner argued that this claim is unrealistic, highlighting that pure saffron can cost approximately ₹4 lakh per kilogram.
- Encouraging Harmful Consumption: The core concern is that by endorsing the elaichi product, the advertisement subtly promotes the consumption of paan masala, which is a major cause of mouth cancer. The petitioner urged celebrities to refrain from promoting such products that send the wrong message to young people.
The Kota Consumer Court has sought responses from both Salman Khan and the manufacturing company. The next hearing for the case is scheduled for November 27.
