KeralaNews

Kerala Government’s Ad Debt Hits ₹100 Crore: Media Outlets Left in the Lurch Amid Fiscal Crisis

Thiruvananthapuram: The Kerala state government is facing a mounting financial crisis that has now hit the media industry hard. Outstanding dues for government advertisements published in newspapers and aired on television channels have accumulated to a staggering ₹100 crore, with little hope of immediate clearance as the current fiscal year draws to a close.

The Debt Breakdown: TV vs. Print

​According to data from the Information and Public Relations Department (PRD), the total liability is split between visual and print media, with newspapers bearing the brunt of the delay.

  • Television Channels: The government owes approximately ₹20 crore to various news and entertainment channels. Despite periodic fund releases over the last five years, a significant portion remains unpaid.
  • Newspapers: The situation is even more dire for the print sector, with total arrears reaching ₹80 crore.

Fund Allocation Trends (Last 5 Years)

​The following table illustrates the funds allocated by the PRD to settle dues over recent years:

Fiscal YearTV Channels (₹ Crores)Newspapers (₹ Crores)
2021-2218.4011.70
2022-235.2310.00
2023-244.3312.00
2024-254.3313.75
2025-2613.0057.25

Fiscal Gridlock and Political Fallout

​While the PRD has repeatedly requested the Finance Department to release funds to clear 100 Crore arrears, the state’s ongoing economic crunch has stalled any progress.

​The timing of this debt accumulation has sparked a political debate. With the current financial year ending and the burden likely to be carried over, the responsibility for settling these bills—many of which featured large-scale promotional campaigns for the Chief Minister—will fall on the succeeding administration.

​Critics and opposition leaders have already begun pointing out that the next government will be forced to foot the bill for the current administration’s extensive self-promotion and branding exercises.

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