THIRUVANANTHAPURAM: A set of radical recommendations on Kerala’s liquor policy, put forth by former Chief Secretary Dr. V. Venu, has ignited a sharp controversy, with critics questioning if “everyone must drink for Kerala to be saved.”
Dr. Venu’s proposals, detailed in an article for the recently released book ‘Beyond Cynicism: Kerala 2.0,’ suggest that substantial changes in the state’s alcohol policy are crucial for its economic future. The book, edited by former civil servants P.H. Kurian and T. Balakrishnan with a foreword by MP Shashi Tharoor, features the perspectives of 16 retired and serving civil service officers on necessary state reforms.
Focus on Liquor Policy Faces Backlash
Critics argue that Dr. Venu’s strong emphasis on liquor sales, while overlooking other vital economic strategies, creates an impression that the state’s financial viability depends on maximizing alcohol consumption. The focus on this single area, they claim, is an oversimplification of Kerala’s complex economic challenges.
Key Proposals for Liquor Policy Reform
In his article, Dr. Venu advocates for a business-friendly and liberalized alcohol regime to boost tourism revenue and improve ease of access:
- Home Delivery of Low-Potency Alcohol: He proposed implementing a model similar to Odisha and West Bengal for the home delivery of low-potency liquor, specifically arguing that this would make it easier for women and the elderly to purchase alcohol.
- Abolition of Dry Day: Dr. Venu strongly recommended scrapping the mandatory Dry Day, noting that its imposition directly leads to the state losing significant revenue.
- New Sales Channels: Liquor should be permitted for sale in selected supermarkets to widen distribution.
- Pubs and Tourism Relaxation:
- Permission should be granted for the establishment of private pubs in the state.
- Hotels with bar licenses in tourism centers should be allowed to serve alcohol in their gardens, lawns, and poolside areas.
- Policy Stability: To instill confidence in investors, the state’s liquor policy should be formulated once every five years instead of undergoing changes annually.
The publication of these views in a book featuring senior civil servants has ensured the debate on Kerala’s future development strategy—particularly its approach to the controversial liquor sector—will be a major talking point in the coming months.
