Google-Powered Gemini AI Glasses to Challenge Meta: Samsung Teams Up with Fashion Brands for Smart Eyewear

Samsung is throwing its hat into the smart eyewear ring, announcing plans to launch a new line of AI-powered glasses that will directly compete with the popular Meta Ray-Ban AI Glasses. The South Korean tech giant is leveraging a powerful partnership with Google and leading fashion eyewear brands to develop what could be the next major step in wearable AI.

The upcoming device is part of a broader push by Samsung into Extended Reality (XR) and promises a blend of high fashion and advanced intelligence.

Style Meets Smart: Collaboration with Gentle Monster and Warby Parker

Samsung confirmed its collaboration with two prominent eyewear companies, Gentle Monster and Warby Parker, to ensure the AI glasses are as stylish as they are functional. The strategy is clear: to create smart eyewear that users will actually want to wear every day, effectively bridging the gap between cutting-edge technology and fashion.

In an official statement, Samsung emphasized the project is integral to its XR strategy, promising an “exceptional customer experience” through sleek design and deep AI integration.

Powered by Android XR and Google’s Gemini AI

The core technology behind Samsung’s new glasses will be the Android XR platform, which Samsung co-developed with Google and Qualcomm. This ecosystem is specifically optimized to deliver immersive and intelligent experiences across multiple devices.

Crucially, the glasses will integrate with Gemini, Google’s advanced multimodal AI model. This integration means the glasses will be able to process and understand data from voice, vision, and contextual inputs simultaneously.

This level of AI power is expected to unlock advanced features like real-time navigation, instant translation, and effortless access to information, all controlled via simple voice or gesture commands within lightweight, fashionable frames.

Launch Timeline: Initial Release Expected in 2026

While Samsung has kept the official name and detailed specifications under wraps, industry reports suggest a phased rollout. The company is reportedly planning to release its first-generation AI glasses, which will not feature a display, in 2026. This will likely be followed by a more advanced, full-fledged Augmented Reality (AR) version in 2027.

These devices are positioned for a direct confrontation with Meta’s Ray-Ban AI Glasses, aiming to provide consumers with a compelling, high-spec alternative that merges Samsung’s hardware prowess with Google’s cutting-edge AI software.